Despite the notion that RSS is dead, Google has found a way to make productive use of it for job seekers. Last spring, Google launched a search result listing for job seekers (https://techcrunch.com/2017/05/17/google-to-launch-a-jobs-search-engine-in-the-u-s/). The recent addition to the search engine gives job seekers an aggregated way to find jobs that are relevant to their field of work.
Google partnered with job search sites such as LinkedIn and ZipRecruiter to add and update listings as they post. Even smaller companies with postings listed on their own sites can take part (https://searchengineland.com/google-for-jobs-open-to-job-search-sites-developers-277359).
Google posted instructions on how companies and their developers can get job listings featured. Doing so includes submitting an RSS or Atom feed for each listing. In this way Google acts as a feed reader, updating its job postings on a regular basis.
How does this help its users (employers seeking the perfect candidate)? According to Google’s developer's site, inclusion in the feed will result in:
- Prominent place in Search results: postings are eligible to be displayed in the in the new job search feature on Google, featuring their logo, reviews, ratings, and job details.
- More, motivated applicants: job seekers can filter by various criteria like location or job title, meaning more applicants who are looking exactly for that job.
- Increased chances of discovery and conversion: job seekers will have a new avenue to interact with postings and click through to the company site.
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